This privacy policy explains what information Aethel (“we”, “us”) collects when you visit aethel.com.pk or place an order, how we use it, and the choices you have. We only collect what we need to deliver your watch and look after you as a customer, and we never sell your personal information.

Information we collect

When you place an order

  • Your name, phone number and email address
  • Your delivery address and city
  • What you ordered, the amount, and your chosen payment method
  • Any notes you add to your order

When you contact us

If you message us on WhatsApp, email us or fill in a form, we keep your message and contact details so we can reply and help you. For returns and warranty claims, this may include photos or videos of your watch.

When you create an account

If you choose to create an account, we store your name, email address, password (encrypted, so even we cannot see it), saved addresses and order history.

When you browse our website

Like most websites, we automatically collect some technical information, such as your IP address, browser and device type, the pages you visit and how you arrived at our site. Some of this is collected through cookies (see below).

Payment information

Most orders are paid by cash on delivery, so we do not collect card details. If we send you a refund by bank transfer, Easypaisa or JazzCash, we ask for the account details needed for that refund and use them only for that purpose.

How we use your information

  • To process, pack and deliver your order
  • To call or message you to confirm your order and arrange delivery
  • To send order updates, such as confirmation, dispatch and tracking details
  • To handle returns, exchanges, refunds and warranty claims
  • To answer your questions and provide customer support
  • To prevent fraud and fake orders
  • To improve our website and understand which products customers are interested in
  • To send you offers and news, only if you have agreed to receive them. You can unsubscribe at any time.

Who we share your information with

We share your information only when needed to run our store, and only with:

  • Courier companies [such as TCS, Leopards or PostEx], who receive your name, phone number and address to deliver your order
  • Our website hosting and email providers, who store our website data and send order emails on our behalf
  • Service centres, if your watch needs a warranty repair
  • Analytics and advertising services [such as Google Analytics and Meta (Facebook/Instagram)], which help us understand website visits and show relevant ads (see Cookies below)
  • Government or legal authorities, only when we are required to by law

We do not sell, rent or trade your personal information to anyone.

Cookies

Cookies are small files stored in your browser. We use them to:

  • Make the store work: remember what’s in your cart and keep you signed in. These are needed for the website to function.
  • Understand visits: count visitors and see which pages are popular [using Google Analytics].
  • Show relevant ads: [using the Meta Pixel], so that people who visited our store may see our ads on Facebook and Instagram.

You can block or delete cookies in your browser settings. If you block all cookies, your cart and account may not work properly.

How long we keep your information

  • Order records: For accounting, tax and warranty purposes
  • Account details: until you ask us to delete your account
  • Support messages: for up to [2 years]
  • Marketing list: until you unsubscribe

How we protect your information

Our website uses a secure, encrypted connection (the padlock in your browser’s address bar). Access to customer information is limited to the people who need it to process orders and help customers. No website is completely secure, but we take reasonable steps to protect your information.

Your choices and rights

You can ask us to:

  • Tell you what personal information we hold about you
  • Correct information that is wrong or out of date
  • Delete your account and personal information, except records we must keep by law, such as order records
  • Stop sending you marketing messages

To make a request, contact us using the details below. We will reply within [7] working days.

Children

Our store is not intended for children under 18. We do not knowingly collect personal information from children. If you believe a child has given us their information, please contact us and we will delete it.

Links to other websites

Our website may link to other websites, such as courier tracking pages or social media. We are not responsible for how those websites handle your information, so please read their privacy policies.

Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last changed. Continuing to use our website after a change means you accept the updated policy.

Contact us

If you have any questions about this policy or your information, contact us:

  • WhatsApp: [03255781062]
  • Email: [Support@aethel.com.pk]
  • Address: Shop# 12, Lane 12, lala rukh colony, Chakri Road, Rawalpindi